01
Product Strategy + UX
Clarify the product direction, core journeys, user needs, MVP scope, and interaction model before the team overbuilds.
Branchform.io
Product formation for early teams building complex software.
Branchform helps founders and product teams turn branching possibilities into clear product direction, brand foundations, buildable systems, prototypes, AI-era workflows, and launch-ready web experiences.
What Branchform Does
Early products rarely move in a straight line. They branch through decisions, assumptions, prototypes, constraints, identity questions, launch surfaces, and possible futures.
Branchform helps teams make those forks visible, choose the right path, and form the product, brand, system, and story together.
Formation Services
Early teams rarely need isolated design tasks. They need the product, brand, system, and story to form together.
02
Founder Product Sprint
A focused sprint for pre-seed or seed teams that need to turn a raw idea, deck, demo, or messy MVP into a sharper product story and next-build path.
03
Fractional Design Leadership
Senior hands-on product design leadership before you build a full design team — strategy, UX, systems, prototypes, and execution quality.
04
Brand Foundation
Shape the early identity system: positioning, naming support, visual direction, voice, tone, and the launch-ready basics a startup needs to look real.
05
Design Systems
Create the reusable components, patterns, Figma foundations, and interaction rules that help a young product scale without visual or UX chaos.
06
Web Design
Design and build investor-ready, customer-ready, or launch-ready websites that explain the company, product, and value clearly.
07
AI Workflow Design
Design human-centered AI experiences, agent workflows, review loops, trust patterns, and decision-support systems that keep people in control.
Selected Product Work
Branchform is new. This proof comes from founder-led product design work across AI-connected workflows, robotics, education, connected fitness, and complex software systems.
AI Workflow Systems
Validity
Rule-building, validation workflows, and AI-assisted product operations.
Autonomous Product UX
iRobot
Spatial intelligence, mapping, autonomy, and trust-building product patterns.
Learning Platform Systems
Formative
Realtime classroom workflows, assessment patterns, and scaled teacher-facing systems.
Connected Product Experience
iFIT
Interoperability, playback controls, metrics visibility, and reusable product patterns.
How Branchform Works
01
Map the branches
Clarify users, assumptions, constraints, product paths, and the decisions that are shaping the next version of the product.
02
Form the system
Turn direction into flows, prototypes, brand foundations, web surfaces, interaction models, reusable patterns, and a product language the team can build from.
03
Build the next move
Create the artifacts founders, teams, investors, or engineers need to align, pitch, build, or learn from the market.
Founder Proof
Led by Nat Jabbawy, a hands-on product design leader with 15+ years across AI-connected workflows, robotics, ed-tech, e-commerce, travel, and complex software systems.
Branchform exists for the moment before a company knows exactly what to build, how the product should work, what the brand needs to communicate, or what system needs to emerge. The work combines product strategy, UX, brand foundations, web design, design systems, AI workflow design, and senior execution.
View Nat’s portfolioField Notes
Start Here
Working through early product ambiguity?
Bring the branching possibilities. Branchform will help turn them into product direction, brand clarity, prototypes, systems, web presence, and a clearer next move.